Quoting an aayah from the Noble Qur’aan when advertising the opening of a new supermarket

Question 66: I enclosed for Your Honor a clipping from a newspaper called Al-Madeenah Al-Munawwarah published last week. I noticed that one of the owners of a supermarket in Jeddah advertised the opening of a new branch by quoting an Aayah (Qur’aanic verse). It is the Aayah in Soorah Al-Fatah. I think that this is a misuse of the Qur’aan. I hope you will have a look at it in order to advise and guide legal authorities in particular, and companies and agencies in general,not to use Aayaat in advertisements in the future, if my opinion is correct.

Answer: It is not permissible to use the Glorious Qur’aan in marketing and advertisement materials to promote the sale of goods and so on, because this is considered abuse of the Qur’aan and using it in other than the purpose for which Allaah revealed it. It may also involve misrepresentation of the meanings of the Noble Qur’aan and quoting its Aayaat out of place, as in the case mentioned in the question. This Aayah was revealed regarding Al-Hudaybiyyah Treaty, and not to celebrate opening new shops and supermarkets. We must glorify the Noble Qur’aan by reciting, contemplating, understanding, and acting upon it, and avoiding abusing it and using it for commercial purposes... read more here.


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